Insights

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.

For telecom companies, tax season presents an opportunity to drive sales for wireless and internet plans.

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

U.S. technology, media and telecom companies of all sizes depend on Vericast media solutions to reach target customers and drive purchase influence.