Insights

Restaurant operators are facing a dynamic market, with 55% of consumers dining out as much or more than before the pandemic.1 But competition is fierce, requiring a focused approach to drive traffic and secure your spot as a diner’s top choice.

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.

Selecting a CTV partner involves more than just technical compatibility; it’s about finding a collaborator who aligns with your brand’s goals, values, and aspirations. As you navigate through this checklist, you’ll discover key questions you should ask to ensure your journey into CTV advertising is not just successful but transformative.

Choosing a CTV ad partner with strong targeting capabilities, robust reporting, and high-quality inventory is essential for a successful campaign. In this guide, you’ll find a roadmap for how to evaluate CTV partners to ensure your brand’s message reaches the right audience with impact and efficiency.

A pharmaceutical company specializing in eye care wanted to drive awareness of a new over-the-counter (OTC) eye care product at several hundred locations of a major big box retailer.