Insights

Our 2024 Retail TrendWatch is stuffed with data and strategies — including recommendations from Vericast industry experts — to help you make the most of the busiest shopping months of the year. Here’s a sneak peek of what you’ll find inside!

Vericast and Lenovo are taking a new approach to the physical in-store retail experience as we know it, aiming to create an in-store retail media network and experience.

Vericast’s nCountR technology aims to democratize in-store retail media by offering solutions focused on transparency, depth of screen placement, and cost efficiency, enabling retailers of all sizes to participate effectively.

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer. Matthew Tilley, vice president of Growth Marketing at Vericast, dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.