OVERVIEW
The CTV landscape can seem fragmented and complicated. That’s why we’ve created a solution to help brands simplify their CTV strategy, with precise targeting and contextual placement, as well as a full-service management approach.
Our proprietary DMP & DSP give you access to 130 million targetable U.S. households. This, along with layering in 88 contextual categories and measuring every campaign, delivers a unique competitive advantage in the CTV space. Our goal is to help you find the best audience, and then move them from awareness to conversion.
FEATURES: QUICK LOOK
Modern marketing requires modern technology. Vericast’s managed service CTV and tech stack has the right stuff. Here’s a quick summary:
Premium inventory including leading devices, applications and the most popular connected TV platforms such as Roku, Samsung TV, Apple TV, Hulu and NBC.
Proprietary tools for precision targeting, notably our award-winning Consumer Graph™, linking billions of behavior and location signals to identify high-intent consumers.
Contextual targeting that uses sophisticated data science methodologies to determine meaningful genre, category placements and taxonomy mappings.
Robust measurement tools with detailed reporting — on things like household reach, top responding audience segments and impact on real-world store visits — to inform your future strategy.
WHY VERICAST CTV
01 | Targeted audiences
Effectively reach your key audiences
02 | CRM onboarding
Enhance targeting efficiency using your customer data
03 | Proprietary data
Leverage our unique data to get more accurate audience targeting
CONTENT-CENTRIC OPTIONS
Align with premium content to enhance your brand’s messaging
01 | Contextual targeting
02 | Access to premium inventory
03 | Content targeting on open exchange
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