REACH THE RIGHT PEOPLE—AT SCALE—IN A PRIVACY-SAFE MANNER
Features & Benefits
- FIND YOUR AUDIENCE IN THE RIGHT MINDSET
By understanding the types of content your customers are consuming, your brand can unlock new creative opportunities to break through the noise.
- STAY AHEAD OF REGULATORY CONCERNS
Avoid planning and budgeting headaches. Contextual advertising utilizes information about web pages—not consumers’ sensitive data–meaning it isn’t going anywhere soon.
- EASILY TEST, LEARN, AND OPTIMIZE
Our consolidated, in-house DSP and DMP allow you to test different contextual targeting facets and rapidly optimize between them—and other channels—with minimal data leakage and lag time.
OUR DIFFERENCE
Our contextual solution leverages proprietary people and technology to reinvent a tried-and-true targeting method.
MULTI-LAYERED SOLUTION
This isn’t the contextual of old. We combine dozens of targeting methodologies to find what makes the most sense for your brand, rather than a one-size-fits-all answer.
CONTENT PLUS CONTEXT
The tone and meaning of page content can change over time. Our proprietary engine crawls and scores sites within 8 hours of publication, providing a crucial element of timeliness to your messaging.
OMNICHANNEL INTELLIGENCE
We have 30+ years of insights and expertise from serving brands across advertising channels. Those insights and proprietary data help inform and improve our contextual graph over time, meaning your campaigns are always getting smarter.