Industries

With innovation comes opportunity to convert value-conscious grocery shoppers

The days of “one-stop shopping” are over. Grocery shoppers have split their loyalty — and purchasing — between more physical stores and ever-increasing e-commerce options. We can help you find the right shoppers, improve their perception of your stores, and show them tailored product offerings to keep products moving off your shelves.

2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers

Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The research explains marked evolutions in the world of modern consumers, spanning from health-conscious choices and dining inclinations to brand interactions and the enduring power of promotions.

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KEY GROCERY TRENDS

Most consumers are looking for ways to save.

61%
of consumers say rising prices are their biggest shopping challenge
60%
of consumers say coupons and discounts are more important than ever
27%
of consumers say they look for who offers the best deals and sales

Source: Vericast Awareness-to-Action Study, June 2022

Case STudy

$2.5M in incremental sales

See how a large regional grocer used our predictive intelligence and unique digital advertising capabilities to efficiently drive foot traffic and sales

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REACHING DISCERNING GROCERY SHOPPERS REQUIRES A MULTICHANNEL APPROACH

287%
increase in purchase rate for campaigns leveraging 3 or more channels versus single-channel programs1
65%
of grocery purchase influence is driven by print and digital media2
3.5
average number of planning touchpoints for grocery shopping2

Source: 1www.omnisend.com/blog/omnichannel-statistics/ 2Prosper Insights & Analytics MBI, 2023 3Vericast Consumer Intel Report, 2021

“Grocery stores could appeal to parents looking for convenience by promoting ready-to-eat & freshly prepared meal options available in-store or for delivery.”

Julie Companey

Director, Client Strategy