Insights

Our 2024 Retail TrendWatch is stuffed with data and strategies — including recommendations from Vericast industry experts — to help you make the most of the busiest shopping months of the year. Here’s a sneak peek of what you’ll find inside!

The increasing pressure to incorporate an omnichannel approach in your marketing strategy can feel like a race that’s difficult to keep up with. Taran Sodhi talks about how to you can compete.

Listen as Taran Sodhi of Conceptual Minds talks about how he advises auto repair shops to take advantage of a multi-channel marketing strategy.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

People are shopping for positivity in 2022. Even though expenses are on the rise, they don’t want to give up experiences that delight. In this post, get insight and recommendations to influence consumers’ decision-making.

Now that pandemic-related fears are beginning to wane and lockdowns are beginning to lift, consumers are generally becoming much more optimistic about their health. Yet their wealth remains an altogether different matter.