Insights

Vericast and Lenovo are taking a new approach to the physical in-store retail experience as we know it, aiming to create an in-store retail media network and experience.

Matthew Tilley sits down with Matt Bertucci from Lenovo and Hans Fischmann of Vericast — two powerhouses in in-store retail media solutions.

Watch this webinar for insight into how today’s consumers perceive direct mail marketing and discover why direct mail could be the tool you need to gain their attention, trust and loyalty.

This on-demand webinar will guide you through the essentials of building a robust first-party data strategy that empowers your marketing efforts and sets you apart from the competition.

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer. Matthew Tilley, vice president of Growth Marketing at Vericast, dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.

This Business to Human podcast episode discusses the dichotomy of consumer desires and how marketers can effectively respond.

This episode uncovers recurring themes and challenges faced by marketers today and features insight from marketing experts in industries ranging from real estate to restaurants.

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.