Insights

Watch this webinar for insight into how today’s consumers perceive direct mail marketing and discover why direct mail could be the tool you need to gain their attention, trust and loyalty.

Vericast’s nCountR technology aims to democratize in-store retail media by offering solutions focused on transparency, depth of screen placement, and cost efficiency, enabling retailers of all sizes to participate effectively.

We’ve leveraged decades of experience and our vast knowledge of the consumer to build a MarTech solution that combines the power of a customer data platform with marketing functionality.

Tech columnist and podcaster Neil C. Hughes sits down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing.

Despite industry challenges, the retail landscape is ripe with opportunities. o capitalize on this momentum, retailers must jump on crucial marketing trends to push forward and past their competitors this year.

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.