Insights

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

A pharmaceutical company specializing in eye care wanted to drive awareness of a new over-the-counter (OTC) eye care product at several hundred locations of a major big box retailer.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.

Healthcare marketers must identify the best channels, follow proven strategies, and deliver compelling messages to cut through the noise of 2023 and connect with enrollees.

Marketers will find this information critical to address changing consumer expectations and fuel their business.

People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.