There’s two sides to every story. It’s no different with the interactions between businesses and customers. Are businesses taking into account the needs, desires and pain points of their customers when crafting brand value propositions and marketing strategies?

Learn more about how brands and consumers are aligned in values, goals and purpose. Get the infographic,  “A Visual Guide to Building Strong Relationships,” depicting results of a Forrester survey of marketers and Vericast’s study of consumer preferences.