Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The research explains marked evolutions in the world of modern consumers, spanning from health-conscious choices and dining inclinations to brand interactions and the enduring power of promotions.

Key features of the report:

• Analysis of the journey toward health and its implications on purchases
• Exploration of dining preferences: the balancing act between grocery and restaurants
• Insights into the guiding forces behind consumer purchase decisions
• Study of brand interaction feelings of the contemporary consumer
• Dissection of the timeless influence of deals and promotions on buying behaviors

Marketers looking to effectively engage with today’s consumers will find this report an indispensable asset, shedding light on pivotal strategies and insights for the CPG and grocery industries.