eBook

Activating the Dynamic Subscriber

Telecom & Technology Research Findings

You’re enthralled by technology in your career. But are you in danger of misjudging today’s dynamic shoppers as going all-digital? Quick, update your version of the consumer.

Turns out, consumers of all ages and incomes use both digital and “traditional” means to learn about the latest products and subscription options. In this eBook, you’ll gain insight into behaviors and intentions specific to telecom and technology. Among the findings, discover:

• the best way to send offers
• what incentives are appealing
• how subscribers prefer to make changes
• more about their path to purchase.

Ultimately, use this research to recharge your ad strategy and boost your sales.