Two new trends have increased the importance for healthcare organizations to reach new patients and strengthen long-term relationships with existing patients.
- More choices. Freed from geographic constraints coupled with convenient access to new digital health technologies, a growing number of people are looking for new healthcare providers.
- Less affordability. As many as 20% of Americans say they’re cutting nonemergency medical costs, and it’s getting harder to afford prescription drugs.*
In a world where providers compete for mindshare with growing numbers of competitors across many platforms, a smart omnichannel strategy that connects with patients across multiple touchpoints is essential to reaching today’s healthcare consumers.
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*Foster, Sarah, Writer; Beers, Brian, Editor; “Survey: As coronavirus spreads, nearly 1 in 3 Americans admit to not seeking medical care due to cost,” Bankrate, March 12, 2020