TRENDWATCH

HOW DATA AND INNOVATION ARE REDEFINING RESTAURANT MARKETING STRATEGIES

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation. TrendWatch examines data and the stories it reveals, using these insights to understand what people want and how to deliver it effectively.

This year’s report explores:

/01 PRICE PRESSURES AT THE TABLE
/02 RESTAURANTS DISHING ON DINERS’ PRIORITIES
/03 THE INCREASING APPEAL OF DEALS AND DISCOUNTS
/04 DECODING DINING DECISIONS THROUGH MEDIA CHANNELS
/05 AI AS THE NEXT FRONTIER IN RESTAURANT MARKETING
/06 CRAFTING THE FUTURE OF RESTAURANT MARKETING

The challenge for restaurants is to find new and creative ways to stand out and attract guests. The 2024 Restaurant TrendWatch report focuses on understanding market trends and using them to overcome obstacles and achieve growth and success.